Paddy Power’s Top Marketing Ploys

It’s often said that there is no such thing as bad publicity, and Paddy Power is one company that is keen to exploit this fact. The bookmaker uses deliberately controversial campaigns to maximise the return on investment from its (relatively) low PR budget. With that in mind, here are our favourite Paddy Power PR ploys […]

How To Play Fantasy Sports On Paddy Power

Just when you thought that every betting market on the planet had already been covered, along comes Paddy Power with a new idea. Not content with ante-post betting, regular betting, and in-play betting – you can now create your own fantasy teams and win real cash. So how does the whole set-up work? To start […]

Kirby on fire in bid to retain A/W title

Adam Kirby, who easily landed last season’s British All-Weather Champion Jockeys’ title, served notice that he will not be giving up his crown easily when shocking the racing betting world by riding a superb 220/1 four-timer at Lingfield on December 4. Kirby booted home some 43 winners on turf during the 2013 Flat season in […]

Money Back Special Arkle Chase

The 2012 Cheltenham Festival is just around the corner and racing fans throughout the country are beginning to focus their attention on, what is held to be, one of the sporting calendars most captivating events. The world’s greatest jump horses will be coming to Cheltenham in search of a place in the record books and […]

MoneyBack Specials (3rd Feb)

This weekend presents a fixture list that will have every football fanatic foaming at the mouth. Chelsea and Man Utd lock horns at Stamford Bridge whilst Arsenal entertain Blackburn in London. As per usual, Paddy Power are offering insane Money-Back Specials on the games below. [hr] Chelsea v Man Utd Sun 5th February, 16.00pm SS […]

Christmas Number1 Betting

Slightly unusual angle on the Christmas number one betting by Paddy Power this year, they have formed a market on the Video Games sales chart. With the release of the much awaited Call Of Duty Modern Warfare 2 in November it seems like money for nothing with COD Modern Warfare 2 priced a 13/8. Games […]

Kempton Money Back Special

5.00 Kempton Money-Back Special If your horse finishes second beaten by up to and including a neck in this race, Paddy Power will refund your losing single stake.